Sales campaigns are serious business. A lot of planning and preparation goes through each campaign long before they actually start. And the goals or sales targets are always not that easy to reach – there is no sense in launching a campaign to reach goals which are only an arm’s length away. However, it must be stressed that the defined goals need to be achievable.
Many sales campaigns involve telemarketing. That in itself presents a host of problems not least of which are laws passed by some countries which limit the extent of advertisements and unwanted phone solicitations. That is why, when working within the narrow confines of what is legal, the telemarketers need to be as effective as possible. They need to be provided the training, equipment and software they need to be successful salesmen. That is what they are, even if they sell through the phone.
While telemarketers are carefully selected and trained to sell, there is a need to support them with the best telemarketing software available ( check telemarketing software reviews ). Since it is hard to find people with the selling skills required of a telemarketer, the needs of these people need to be taken of so they can concentrate in doing what they do best – selling!
Software designed for telemarketing spoon feeds the calls to the telemarketers. The software dials a lot of calls automatically, looking for suitable clients to pass on to the telemarketers. If they encounter a fax tone, they hang up. If the phone at the other end is allowed to ring continuously they break the connection. Only when a human voice answers at the other end of the line will they pass on a call to the telemarketer. The telemarketer’s time is too valuable to spend on manual dialing and sifting through calls just to find the proper response. Some examples of how software is used to ensure success in sales campaigns may be found at www.unisrc.com.
When the call is connected the telemarketer can use prepared campaign scripts to counter most foreseeable objections from a prospective client. If there are available pieces of information about a client, these are used to increase the chance of catching his attention and ultimately closing a sale. While some seasoned telemarketers can deduce a lot of information from the client’s voice and tone, bits of data already in the system should not be ignored. Young people are interested in popular music, new movies, and whatever else is in vogue. People who have started families would be interested in discussing parenting. Athletic people love sports. And telemarketers should be prepared to delve into any subject the client is interested in so he can get a foot in the door.
With so many competing brands of telemarketing software available, call centers are spoilt for choice. Progressive companies, especially those who have joined industry organizations such as the British Columbia Contact Center Association, are always testing the latest software. They want to ensure that their agents have the best chance to launch a successful sales campaign.